I grew up glued to MTV, endlessly fascinated by how artists told their stories—not just through music, but through visuals, words, styling, tone, and attitude. In hindsight, it was my first real introduction to brand identity. Bands and music artists were brands, and I was captivated by how every detail worked together to create something bigger than the sum of its parts.

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While I spent years honing my design skills and creative instincts in the fashion world, these days my focus is fully on brand creative—building identity systems, shaping narratives, and creating work that feels genuine and connects with people. As a design and creative director, I’ve learned how to guide the creative process in fast-paced, competitive environments while supporting and growing collaborative teams. I believe the best ideas come to life when we build together.

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If you’re interested in collaborating—or just want to kick around some creative thoughts—I’d love to connect.